Speed kills.

A deep dive on PHEC “What’s the dang point of all of this anyway?” You spend all your time at practices and games. You’re investing swaths of money into your kid’s sports, (because everything costs so much money now.) You’re … Continued

A deep dive on floppy feet Picture this: You’re an elite race car driver on par with the likes of Dale Earnhardt, Jeff Gordon, and Ricky Bobby. You spend an ungodly amount of time and money souping up the engine. … Continued

A deep dive on athletic potential range Your athletic potential is genetically predetermined… but your athleticism isn’t. We each have a genetic range on how good we can be at any given skill. Certain people are gifted biological advantages for … Continued

A deep dive on developing athleticism from 9-12 years old Your daughter loves soccer. She just turned 11 and she’s showing that she really wants to see how good she can be at her sport. There’s just one problem: she’s … Continued

A deep dive on 18 things sports should teach your kids before they turn 18. My daughter starts her first organized sport practice this week. If she spends the next 16 years only concerned with how many goals she scores, … Continued

A deep dive on athletic scholarships Investing in recruiting is more like investing in venture than it is the S&P 500. Most people are going to spend a lot of money and get little to nothing on the backend. However, … Continued